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Notes from the studio

Brand, web and AI, written by the people who build it.

InsightsOctober 8, 2026Latest

The Future of Brand Touchpoints in an AI-Mediated World

For years, the digital brand ecosystem was relatively predictable. A customer would discover a company through Google, social media, advertising or a recommendation. They would visit its website, explore its content, read reviews, perhaps follow the brand on social media, and eventually make contact or purchase.

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InsightsOctober 8, 2026

The Future of Web Design: Five Ways Websites Could Change Beyond the Homepage

The future of web design is being reshaped by AI. When anyone can generate a fast, beautiful site, polish stops being a differentiator. The companies…

InsightsOctober 8, 2026

What AI Is Ending That Nobody Saw Coming

Every few years, something that felt permanent quietly stops being necessary.

InsightsOctober 6, 2026

14 years. 3,000 projects. One pattern we kept seeing.

When we started Core Concepts, the work was simple to describe: design a brand, build a website, launch it. Over time, and over thousands of…

InsightsOctober 6, 2026

From AI Adoption to AI Transformation: How Artificial Intelligence Could Reshape Financial Services

Artificial intelligence is already embedded across financial services, from fraud detection and underwriting to investment analysis, customer service…

InsightsJuly 16, 2026

Your Website Shouldn’t Just Talk. It Should Do Something.

Most business websites are brochures. They tell a visitor who you are, what you offer, and why you’re worth calling. That’s necessary, but it’s passive. The visitor reads, nods, and leaves the real thinking for later. Later rarely comes.

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InsightsJuly 8, 2026

The trust penalty is real, and it’s measurable

The same pattern keeps showing up: even when AI-generated content is polished, people react to it more warily once they know a machine was involved. Work identified as AI-made gets rated as more generic, more forgettable,

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OpinionApril 30, 2026

When the AI Hype Settles: Why Professionals Will Always Matter

We are currently living through the “Gold Rush” of Artificial Intelligence. Over the next 3 to 5 years, AI-generated websites will flood the market. On the surface, this looks like a win for efficiency. But as the hype settles, businesses

InsightsApril 21, 2026

The Hidden Cost of a Cheap Website: What Small Businesses Lose When They Skip the Professional

When you are starting or growing a small business, a £500 website or a “free” AI-generated landing page feels like a win. You think you are saving capital for more important things. However, a cheap website is often the most

InsightsApril 21, 2026

I Asked AI to Build My Business Website. Here’s What It Got Wrong.

We’ve all seen the ads: “Generate a professional website in 60 seconds with AI.” As a branding agency, we decided to put these tools to the test. We wanted to see if a small business owner could truly bypass the

OpinionApril 21, 2026

The Bespoke vs Template Debate in Web Design: What Small Businesses Actually Need

There is a common fear among small business owners that using a theme-based website makes their brand look cheap or unoriginal. On the other side of the debate, some developers insist that a fully custom, bespoke build is the only

InsightsApril 17, 2026

What You Are Actually Paying for When You Hire a Branding Agency (It is Not What You Think)

Many business owners approach branding as a necessary evil or a cosmetic touch up. They think they just need a cool logo to get started. This mindset is the primary reason many companies find themselves forced into a total rebrand

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FunctionalitySeptember 11, 2025

WordPress AI Chatbots Review

1.Custom AI Chatbot with n8n (Self-Hosted via Hostinger) n8n is an open-source automation platform that lets you visually build complex workflows, including AI-powered chatbots. Hosted on Hostinger’s VPS infrastructure, you get full control, scalability, and access to prebuilt workflows

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FunctionalitySeptember 1, 2025

WordPress Themes Review

1\. VamTam VamTam Theme (Elementor-Based) VamTam is a lightweight WordPress theme built on the core of Hello Elementor, enhanced with custom JS and CSS for smooth animations and stylish hover effects. Because it keeps the base minimal, it remains fully

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FunctionalityJune 5, 2024

Building a Booking Website with WordPress: Our Go-To Tools and Tips

If you’re thinking about setting up a booking website with WordPress, let us share some of our experiences and favorite tools to get you started. Whether you’re renting out boats, cars, or apartments, these tips should help make your life

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InsightsMay 3, 2024

Midjourney Tutorial #1: Start prompting and navigating.

To start, we need to log in to the Discord app, We can either can use the Discord app or just open Discord on the web. The steps to start using the mijourney bot: 1. We visit the website of

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InsightsMarch 26, 2024

Understanding Google’s March 2024 Core Update: Key Insights for Webmasters

The March 2024 Core Update from Google has set the digital marketing world abuzz, introducing significant shifts in how websites are ranked and evaluated. As Google continues to refine its algorithms, ensuring a high-quality user experience remains its north star.

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InsightsMarch 22, 2024

Unleash Creativity: Custom Images with specific colors at Mid-Journey

If you’ve ever delved into using MidJourney for crafting branded content, you’ve likely experienced the joy of seeing your creations come to life. However, you might have hit an unexpected snag along the way. Despite its prowess as an AI-based

FunctionalityDecember 19, 2023

How to create awesome ChatGPT Prompts?

Before you get started using the AI tool, there are a few best practices that apply when asking ChatGPT questions: Be specific; Provide context; Use role play; Use double quotes; Give examples; By following these tips, you can ensure you’re