01
Custom Tools & Calculators
Interactive tools built around your business: quote estimators, calculators, and configurators that turn visitors into qualified leads.
03BuildMake it real.
Web Functions
A good-looking website that doesn't do anything is a missed opportunity. We build the functional layer of your site: automations, integrations, AI-assisted tools, and custom features, so your website actively works for your business instead of sitting there waiting to be read.
Starting pricefrom $350≈ €312without VATAll prices
- 14years in practice
- 3,000+projects since 2012
- 581 Google reviews
New leadSample
WordPress · Webflow · Framer
Built into your current site
AI where it’s measurable
How your tool gets built
From an idea to a tool that works for you.
- 01The goalWhat the tool must do.
- 02Plugin or customWhatever fits.
- 03The buildThe tool itself.
- 04ConnectCRM, bookings, email.
- 05TestFast, on every phone.
- 06MaintainKept working.
Your tool goes here
GoalInstant quotes
Off-the-shelf plugin
QuickClose fit
Custom build
Fits exactlyYours
✓
Instant estimate
ShingleMetalTile
Roof sizeEstimated range$8,400 – $10,200
Get my quote
Instant estimate
ShingleMetalTile
Roof sizeGet my quote
CCRM
BBookings
@Email
Instant estimate
ShingleMetalTile
Roof sizeEstimated range$8,400 – $10,200
Get my quote
✓ Loads in 0.9 s✓ Works on phones
Uptime this month99.9%
✓Plugin updates testedMon
✓Quote form test passedWed
✓Backup completedFri
WPWordPressWFWebflowFRFramer
New lead
- ✓Sent to your CRM
- ✓Booking added
- ✓Confirmation email sent
What you get
Service Features
We build the systems behind the surface: the parts of a website that handle real tasks, not just present information.
02
AI & LLM Integration
Chat assistants, intelligent search, and AI-assisted customer interactions built to actually resolve visitor questions, not just deflect them.
03
Workflow Automation
Connecting your website to the systems you already run on (CRM, booking, email, and internal tools), so nothing has to happen manually twice.
04
Performance & Scalability
Functionality built to stay fast and reliable as usage grows, not just to work in a demo.
Selected work
Web Functions in Action
Explore custom tools we've developed to turn websites into more useful, interactive experiences, from guided product selection and instant estimates to dynamic location discovery.
01Interactive Product Selector
Guide Customers to the Right Solution
PPF Guided Selection Tool
A custom guided selection experience that simplifies PPF kit selection through an intuitive four-step process. Customers choose their coverage, vehicle type and pattern style before submitting their vehicle details for verification.
02Interactive Calculator
Turn Project Details Into Instant Estimates
Roof Cost Calculator
An interactive roofing calculator that gives customers an immediate estimated price range based on roof size, material, package tier and project conditions, making the quoting experience faster and more engaging.
Built around real project variables
- Material & package selection
- Roof area and number of stories
- Pitch and tear-off adjustments
- Automatic estimate range
03Interactive Location Finder
Make Complex Inventory Easy to Explore
Billboard Interactive Map
A custom interactive billboard map designed to make a large outdoor advertising inventory easy to search and explore. Users can discover available locations visually and access the information they need without navigating through hundreds of individual listings.
Sound familiar?
Problems we solve
Most websites are built once and left alone. We treat functionality as an ongoing part of how your business operates online.
01A Website That Just Sits There
- No lead capture beyond a basic contact form
- Manual processes that could be automated but aren't
- Visitors who leave without a clear next step
- No way to measure what's actually working
02Falling Behind on AI
- No AI-assisted support, search, or interaction on the site
- Uncertainty about which AI tools are worth integrating
- Concern about functionality that feels bolted-on rather than native
- Competitors already offering faster, smarter interactions
03Disconnected Systems
- Website data that doesn't reach your CRM or sales team
- Booking, quoting, or intake handled outside the website entirely
- Repeated manual data entry across tools
- No single source of truth for lead and customer activity
FAQ
Popular questions
From custom tools and integrations to AI and ongoing maintenance, here are answers to the most common questions about how our Web Functions service works.
How much does Web Functions cost with Core Concepts?
Web Functions starts at $350, without VAT. Booking, calculators and portals, quoted on what they need to do. Every package and price is on our pricing page, in dollars or in euros.
Do you build custom functionality, or use existing plugins/tools?
Both. We use proven tools where they genuinely fit, and build custom where off-the-shelf falls short of what your business needs.
Can you add functionality to an existing website, or does it require a rebuild?
In most cases we can integrate directly into your current site. A rebuild is only recommended when the underlying platform can’t support what you need.
What platforms do you build functionality on?
WordPress, Webflow, Framer, and custom stacks: the right platform depends on the functionality required.
How do you handle AI integrations responsibly?
We scope AI functionality around clear, measurable use cases (support deflection, lead qualification, search) rather than adding AI for its own sake.
Do you provide ongoing maintenance for custom functionality?
Yes. Custom builds and integrations are supported under our maintenance packages to make sure they keep working as your systems evolve.
Next in the journey · 04 Reach
Get it found.
- 01 BrandStart with the idea.
- 02 DesignGive it a shape.
- 03 BuildMake it real.
- 04 ReachGet it found.
- 05 GrowKeep it growing.
