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03BuildMake it real.

Web Functions

A good-looking website that doesn't do anything is a missed opportunity. We build the functional layer of your site: automations, integrations, AI-assisted tools, and custom features, so your website actively works for your business instead of sitting there waiting to be read.

Starting pricefrom €350without VATAll prices

  • 14years in practice
  • 3,000+projects since 2012
  • 581 Google reviews
New leadSample
WordPress · Webflow · Framer
Built into your current site
AI where it’s measurable

Selected work

Tools we engineered, not improvised.

Four tools we built and run in real work. AI handles the parts that need judgement; tested code handles the rest. See what each one does, and how it was built.

01Custom audit dashboard and reporting tool

Shows what holds a website back, and what to fix first

Digital Growth Audit

It measures a website in thirteen areas against the businesses that outrank it, reads four of them page by page, and writes a report that says what to fix first. About ten minutes from address to finished report.

  • 13areas measured
  • 4competitors read page by page
  • ~10 minto the finished report
See the audit report

02Custom web builder

Lets clients edit their own site without breaking the design

Core Builder

Custom-coded sites that clients change themselves, from a simple panel or by clicking on the page: text, pictures and links, never the design. Every field keeps its last ten versions, so any change can be undone.

  • 134editable fields on our starter theme
  • 10versions kept of every field
  • 1command to check and deploy
Read the case study
reel glosswerk
reel selah

03Custom reel generator

Turns a website into a finished social reel

Reels Studio

It reads the site, writes the reel from what the site really says and renders it ready to post, in about three minutes. Nothing is made up: every line and picture comes from the site.

  • ~3 minfrom address to reel
  • 25looks to build from
  • $0.002AI cost per reel
Read the case study

04Custom hotel and BnB booking platform

Gives hotels and rentals a website that takes bookings

Myplace

A complete website with a booking engine built in, guest payments straight to the owner and one calendar with Airbnb and Booking.com. The live demo is open to anyone: try it yourself.

  • 6designs, each a complete site
  • 24section types in the editor
  • 0%commission on direct bookings
Read the case study

Built for clients

Web Functions in Action

Explore custom tools we've developed to turn websites into more useful, interactive experiences: guided product selection, instant estimates and location discovery.

Sound familiar?

Problems we solve

Most websites are built once and left alone. We treat functionality as an ongoing part of how your business operates online.

01A Website That Just Sits There

  • No lead capture beyond a basic contact form
  • Manual processes that could be automated but aren't
  • Visitors who leave without a clear next step
  • No way to measure what's actually working

02Falling Behind on AI

  • No AI-assisted support, search, or interaction on the site
  • Uncertainty about which AI tools are worth integrating
  • Concern about functionality that feels bolted-on rather than native
  • Competitors already offering faster, smarter interactions

03Disconnected Systems

  • Website data that doesn't reach your CRM or sales team
  • Booking, quoting, or intake handled outside the website entirely
  • Repeated manual data entry across tools
  • No single source of truth for lead and customer activity

FAQ

Popular questions

From custom tools and integrations to AI and ongoing maintenance, here are answers to the most common questions about how our Web Functions service works.

How much does Web Functions cost with Core Concepts?

Web Functions starts at €350, without VAT. Booking, calculators and portals, quoted on what they need to do. Every package and price is on our pricing page.

Do you build custom functionality, or use existing plugins/tools?

Both. We use proven tools where they genuinely fit, and build custom where off-the-shelf falls short of what your business needs.

Can you add functionality to an existing website, or does it require a rebuild?

In most cases we can integrate directly into your current site. A rebuild is only recommended when the underlying platform can’t support what you need.

What platforms do you build functionality on?

WordPress, Webflow, Framer, and custom stacks: the right platform depends on the functionality required.

How do you handle AI integrations responsibly?

We scope AI functionality around clear, measurable use cases (support deflection, lead qualification, search) rather than adding AI for its own sake.

Do you provide ongoing maintenance for custom functionality?

Yes. Custom builds and integrations are supported under our maintenance packages to make sure they keep working as your systems evolve.

Next in the journey · 04 Reach

Get it found.

  1. 01 BrandStart with the idea.
  2. 02 DesignGive it a shape.
  3. 03 BuildMake it real.
  4. 04 ReachGet it found.
  5. 05 GrowKeep it growing.