A considered process. Built on 14 years of expertise.
Our web design process combines strategic thinking, AI-assisted research and considered design. We align your business, content and digital experience, then refine the details through four rounds of iterations. Clear decisions at every stage, from the first conversation to launch and beyond.
01A clear brief. A shared direction.Align the vision. Shape the content.We connect your business goals, audience and message before design begins. AI supports our research and exploration; our team directs and reviews the work.
Business, audience and competitor review
Page structure and key user journeys
Content priorities and brand voice alignment
Copywriting and content developmentOptional
02First draft
Moodboard
AaMona Sans Headings and text
Approve✓ Approved
02This is not the complete website. All remaining agreed pages follow in Stage 03.Your first look. A direction to approve.The first draft previews the initial page or pages agreed for this stage. It establishes the look and feel; the remaining website pages are built after you approve this direction.
MoodboardsOptional
Figma mockups and prototypesOptional
First draft of the agreed initial page layouts
Your feedback and approval of the visual direction
03All pages
Agreed pages
Home
About
Services
Work
Insights
Contact
Staging site✓ Ready for review
03“All pages” means the pages agreed in your proposal. Additional pages are scoped separately.The approved direction. Across every agreed page.Once the first draft is approved, we build the remaining pages in your scope. You can then review the complete website before the four rounds of changes begin.
All agreed pages, with approved content
Responsive layouts, forms and scoped functionality
Complete staging website for your review
AI assistants, automation and integrationsOptional
04Round of changes
Round 2 of 4
✓234
One list from your team
✓Bigger hero photo
✓Shorter intro
✓Swap button colour
Updated
04Extra rounds, additional pages or a new direction are scoped separately.Four rounds. One refined result.With all agreed pages built, we begin four rounds of changes to refine the complete website within scope. Each round starts with one consolidated feedback list from your team.
Four rounds of changes across the agreed website
One consolidated feedback list per round
Implementation and review of the agreed updates
Final sign-off before launch preparation
05Launch
Launch checks
✓Forms and journeys
✓Speed and search
✓Analytics
✓Handover and training
yourbrand.com
StagingLive
05Your approval. A coordinated launch.Reviewed. Approved. Ready to go live.After the four rounds of changes and your final approval, we complete the launch checks, take the website live and hand over the agreed setup.
Responsive layouts, forms and key journey checks
Agreed performance and search fundamentals
Go-live coordination and website handover
Migration, analytics setup and trainingAs scoped
06Audit & growth Optional
Audit
Technical health
Usability
Search
Next steps
Faster mobile pages
Clearer pricing page
Growth report
06All post-launch services are separately agreed. Reporting timing depends on data availability.Review the impact. Define what's next.After launch, we can assess the live website and use available performance data to identify the next improvements.
Digital Audit: technical health, usability and search
Growth Report: agreed metrics and performance findings
Prioritised recommendations and next steps
Maintenance and ongoing optimisation
Step 01 of 06
Brief
✓Goals
✓Audience
✓Message
VoiceClearWarm
Home
About
Work
Contact
01A clear brief. A shared direction.
Moodboard
AaMona Sans Headings and text
Approve✓ Approved
02This is not the complete website. All remaining agreed pages follow in Stage 03.
Agreed pages
Home
About
Services
Work
Insights
Contact
Staging site✓ Ready for review
03“All pages” means the pages agreed in your proposal. Additional pages are scoped separately.
Round 2 of 4
✓234
One list from your team
✓Bigger hero photo
✓Shorter intro
✓Swap button colour
Updated
04Extra rounds, additional pages or a new direction are scoped separately.
Launch checks
✓Forms and journeys
✓Speed and search
✓Analytics
✓Handover and training
yourbrand.com
StagingLive
05Your approval. A coordinated launch.
Audit
Technical health
Usability
Search
Next steps
Faster mobile pages
Clearer pricing page
Growth report
06All post-launch services are separately agreed. Reporting timing depends on data availability.
4rounds of changes
Building relationships
Clear thinking. Shared decisions.
Brief
✓Priorities
✓Responsibilities
✓Deliverables
01
One shared brief.
We agree the priorities, responsibilities and deliverables from the start, so everyone works towards the same outcome.
Bigger logo
New photo
Fix typo
Swap colour
One list per round
02
Focused feedback.
One consolidated response per round keeps decisions clear and makes your four rounds of changes count.
Scope
New ideaTiming ✓Cost ✓
03
A clear scope.
When a new idea changes the brief, we confirm its impact on timing and cost before moving forward.
Good to know
Frequently asked questions
What does the first draft include?
The first draft previews the initial page or pages agreed for this stage. It establishes the look and feel; the remaining website pages are built after you approve this direction.
When will I see all the website pages?
You will see all agreed pages in Stage 03, after the first draft is approved. We then begin the four rounds of changes across the complete website.
Are moodboards and mockups included?
Moodboards, Figma mockups and prototypes are optional deliverables. We agree on whether they are needed and include them in your proposal before work begins.
How do the four rounds of changes work?
Each round starts with one consolidated feedback list from your team. We implement the agreed changes and share the updated website for review. Four rounds cover refinements within the agreed scope; extra rounds, new pages or a new direction are scoped separately.
How do you use AI in the process?
AI supports research, content exploration and creative development where useful. Our team guides and reviews the output to keep it aligned with your brand and project goals. Website AI features and automations are optional and scoped separately.
Do you help with website content?
We define the page structure, content priorities and brand voice during the strategy stage. Copywriting and content development can be added to the project scope. Your proposal sets out what we create and what your team supplies.
