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01BrandStart with the idea.

Brand Identity

A strong brand guide ensures consistency across all platforms and touchpoints. Our brand guide services give you a detailed playbook for fonts, colors, logos, and design elements, helping you maintain a professional image everywhere.

Get in touchSee the work

Starting pricefrom $800≈ €713without VATAll prices

  • 14years in practice
  • 3,000+projects since 2012
  • 581 Google reviews
Eco Reloop brand guidelines spreads
Colour and typeSample
Fonts, colours, logo rules
Digital PDF and print-ready
Simple enough for your team

How your brand guide comes together

From scattered assets to one clear guide.

  1. 01The auditEvery version we find.
  2. 02Logo rulesClear space and don’ts.
  3. 03ColourA palette with ratios.
  4. 04TypeOne family, a clear scale.
  5. 05ImageryA style you can brief.
  6. 06The guidePDF and print, for your team.
Step 01 of 06See the full process
Brand guidelines · halcyonSample
What we found
✕
✕
✕
4 versions of one logo
x
x
Clear space · min 24 px
✕
Don’t stretch
✕
Don’t recolour
✕
Don’t rotate
Primary
#17FFC5
Secondary
#0A9E7E
Neutral
#F2F5F4
Ink
#12201D
Use: 60 · 30 · 10
Aa
Mona SansDisplay 500 · Text 400
Heading 148 / 52
Heading 232 / 38
Body text16 / 26
Caption12 / 18
CalmHigh contrastReal people
halcyonBrand guidelines
Aa
Mona Sans · 400 · 500
PDFPrint
✓fonts✓colours✓logo rules
Delivered
  • ✓Digital PDF
  • ✓Print-ready files
  • ✓Simple enough for your team

What you get

Brand Guide Features

A brand guide is more than just rules; it’s the foundation of your visual identity. We create easy-to-use guides that give your team a clear framework for fonts, colors, logos, and more. With our structured approach, your branding remains consistent, professional, and instantly recognizable across every platform.

01

Documentation

Detailed brand guidelines covering fonts, colors, and visual identity.

02

Logo Usage Rules

Clear instructions on how and where to use your logo effectively.

03

Design Consistency

Standards to ensure all visuals remain cohesive across platforms.

04

Easy-to-Follow Format

Simple, structured guides that your team can use instantly.

Selected work

Recent projects

01/ 06
All work

Sound familiar?

Problems we solve

Inconsistent branding confuses customers and weakens trust. We solve this by providing a complete set of guidelines that bring clarity, structure, and cohesion to your visuals, ensuring your business looks professional across every channel.

01Inconsistent Branding

  • Different colors across platforms
  • Poor logo usage
  • Lack of clear design rules

02Scaling a Business

  • Guidelines for teams and partners
  • Cohesive visuals for marketing materials
  • Templates for new campaigns
  • Easy-to-share brand rules

03Strengthening Identity

  • A professional, reliable look
  • Visuals that tell your story
  • Unified brand presence
  • Better recognition and trust

FAQ

Popular questions

If you’re wondering what a brand guide includes or why it’s important, you’re not alone. Here are some of the most common questions we hear from clients before starting their brand guide project.

How much does a brand identity cost with Core Concepts?

A brand identity starts at $800, without VAT. Logo, colours, type and brand guidelines in 2 to 3 weeks, with four rounds of changes. A logo on its own starts at $400. Every package and price is on our pricing page, in dollars or in euros.

What’s included in a brand guide?

Fonts, colors, logo rules, imagery style, and design principles.

Do you provide digital and print versions?

Yes, we deliver both digital PDFs and print-ready formats.

Can you update my existing brand guide?

Absolutely. We can refresh or expand your current guidelines.

Will my team be able to use it easily?

Yes, we make brand guides simple, clear, and practical.

Is a brand guide necessary for small businesses?

Definitely. It ensures your business looks professional and consistent as you grow.

Next in the journey · 01 Brand

Then carry it everywhere.

  1. 01 BrandStart with the idea.
  2. 02 DesignGive it a shape.
  3. 03 BuildMake it real.
  4. 04 ReachGet it found.
  5. 05 GrowKeep it growing.

Core Concepts

Brand, Web Design, AI Solutions & Development