Date
27 August, 2024
Client
Tunari Gardens
Category
Brand Guide
Location
Paris, FR
Tunari Gardens is a new residential complex developed by BOLD International, designed especially for those who want to live close to the city, but in an airy, safe, and friendly environment. The project brings together urban functionality and the tranquility of a green community, offering modern apartments for different lifestyles—from smart studios to spacious apartments with generous terraces.
Challenge & Solution
Developing the brand identity for Tunari Gardens was essentially balancing two seemingly contrasting worlds: the urban and the natural. The core challenge was: how to visually and verbally express a modern, city-adjacent lifestyle while making nature, calm, and community the brand’s central identity.
Solution: The solution was to translate the physical and emotional experience of Tunari Gardens into a cohesive brand identity — visually, verbally, and emotionally — that balances urban sophistication with natural serenity while appealing to a broad, modern audience.
Our Process
The brand guideline creation included:
- Discover – We began by understanding the project, its audience, and the market. These insights defined the brand’s values, positioning, and personality.
- Design – Next, we explored visual and verbal expressions of the brand. Logo concepts, typography, and color palettes were developed to reflect modern sophistication and serene living. Natural motifs and clean lines created a cohesive identity system that could translate across all touchpoints.
- Development – Chosen concepts were refined into a functional brand system, including logo, colors, typography, tone of voice, imagery, and messaging. Applications were tested across digital and physical formats to ensure the identity communicated the Tunari Gardens lifestyle effectively.
- Refinement – Finally, the identity was polished based on feedback and testing. Adjustments to color, typography, and messaging ensured clarity, emotional resonance, and consistency.
Result Driven
The result was a cohesive, flexible brand identity that fully embodies balance, community, and modern comfort.
- Clear Market Positioning - Differentiates Tunari Gardens as a serene, green community close to the city.
- Engaging Resident Experience - vokes emotional connection, helping residents envision life in the community.
- Flexible & Scalable System - Works consistently across digital, print, signage, and sales materials.
- Positive Stakeholder Reception - Recognized as modern, trustworthy, and aligned with the project’s vision.
