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Logo Design

Jexcon: business consulting logo and brand identity

A glowing butterfly in magenta, indigo and cyan, for a consultancy that brings order to growing companies.

Jexcon: the website and a desktop screen, beside the brand notes

01

Overview

Jexcon is a consulting firm for small and medium-sized companies. It puts structure into their digital systems, workplaces, brand and events, and keeps them running day to day. Its mark is a butterfly in a gradient of electric magenta, deep indigo and bright cyan, set in IBM Plex Sans on black, and the identity carries on to an app icon, signs, packaging and clothing.

02

The logo portfolio

PDFJexcon logo portfolio
Jexcon: the butterfly logo, the IBM Plex Sans fonts, the magenta to cyan gradient and buttons
Jexcon: the butterfly on an app icon, a phone, a building sign, a laptop, a hoodie and a glass sculpture