Logo Design
Hand of Midas: streetwear logo and brand identity
A golden hand and a dark, cinematic look for a luxury streetwear label.
01
Overview
Hand of Midas is a fashion and streetwear label with an edgy, luxury feel. Its identity is dark and minimal: a hand with a halo of gold rays drawn like an old engraving, the Editorial Today type, black and gold, and campaign posters made for social media.
02
The logo portfolio
