Anima Désertique: niche perfume website

01

Overview

Anima Désertique is a niche perfume collection by Jamaloil. Its story begins in the desert and in the Berber and Tuareg roots of its artistic director, Redy Jihar: five scents, each one an inner landscape, in a bottle shaped like the doors of Moroccan sanctuaries.

02

Challenge & Solution

A perfume cannot be smelled through a screen, so the page had to carry the feeling of the collection instead: slow, warm and deep blue, with the bottle always true to the real one.

We made the page one film with no cuts that follows the visitor’s scroll. A golden drop becomes the ZĀWIYA bottle, opens onto the dunes and travels through the five scents, each with its own scene and a few words. Scroll back and the film rewinds.

03

Our Process

1. 01
   Art directionThe key scenes in the brand’s ultramarine and amber, built around photographs of the real bottle and the brand book.
2. 02
   One continuous filmAI video joins each scene to the next, so the last frame of one shot is the first of the next and the journey plays as a single take.
3. 03
   Scroll playbackThe film becomes still frames that the page draws as you scroll, forwards or backwards, with lighter frames for phones.
4. 04
   Words over the filmNine short chapters fade in and out, from the brand story to the five scents and the closing line.
5. 05
   A brand filmThe same journey as a 4K video for social media and presentations.

04

Built with

Higgsfield (Nano Banana, Kling 3.0), ffmpeg, HTML canvas, Lenis