Why it is not a good strategy to try to build a functional customer portal from scratch in WordPress and not use an existing third-party portal.
Building a functional customer portal from scratch using WordPress can be a challenging and time-consuming task, and there are several reasons why it may not be a good strategy:
Lack of scalability: Custom-built customer portals built on WordPress may not be able to handle the large amounts of traffic and data that come with a successful portal. Existing portals are built to scale and can handle large amounts of traffic and data without issues.
Limited functionality: WordPress is a content management system and not built specifically for customer portals. While there are many plugins available for WordPress, they may not provide all the features and functionalities that a dedicated portal platform would offer.
Limited security: WordPress is a widely-used platform and as such, is a popular target for hackers. While there are security measures that can be taken, a dedicated portal platform will often have a higher level of built-in security to protect both you and your customer’s data.
Limited ability to integrate with other systems: Custom-built portals built on WordPress may have difficulty integrating with other systems, such as your CRM or billing system, which can make it difficult to manage customer data and automate processes.
Limited customer service and support: Building your own portal can be difficult, and if you run into any issues or problems, you may not have the same level of customer service and support as you would with a dedicated portal platform.
Overall, building a customer portal from scratch using WordPress may not be the best strategy as it can be time-consuming, costly, and may not provide the same level of functionality, security, scalability and integration capabilities as an existing customer portal platform. It might be more beneficial to use an existing third-party platform that was built specifically for customer portals which already provide most of the required functionalities, scalability, security, integration and support capabilities for a customer portal.
Here are ten popular white-label customer and user business portals:
Salesforce CRM – a customer relationship management platform that allows businesses to manage and track customer interactions and sales.
Zendesk – a customer service platform for businesses to manage and respond to customer inquiries with a white label customer portal.
Mindbody – a software for fitness and wellness businesses that offers a white label customer portal for managing class schedules, member information, and billing.
Thinkific – an e-learning platform that allows businesses to create and sell online courses with a white label customer portal.
LearnDash – a WordPress plugin that allows businesses to create and sell online courses with a white label customer portal.
Teachable – a platform that allows businesses to create and sell online courses with a white label customer portal.
Podia – a platform that allows businesses to create and sell online courses, digital products and memberships with a white label customer portal.
Infusionsoft – a CRM and marketing automation platform that offers a white label customer portal for businesses to manage customer data and automation.
Agorapulse – a social media management platform that offers a white label customer portal for businesses to manage and track customer interactions on social media.
Lessonly – a learning management system that offers a white label customer portal for businesses to manage and track employee training and development.
These are some examples of popular white label business portals in specific areas, but as always it is recommended to research and evaluate different options to find the best one that fits your business needs and budget.