UX (user experience) is more important than keyword density in SEO because search engines, such as Google, prioritize providing relevant and useful results to users over keyword optimization. A website with good UX will naturally attract users and keep them engaged, leading to a lower bounce rate and longer average session duration. These metrics are used by search engines as indicators of a website’s quality and relevance, and can positively impact a website’s search engine ranking. Additionally, a website with poor UX may have high keyword density, but it will not be helpful to the users, which will lead to a low click-through rate and high bounce rate, which will negatively impact the website’s search engine ranking.
UX refers to the overall experience that a user has when interacting with a website, including factors such as ease of navigation, design, and content organization. When a website has good UX, users are able to easily find the information they are looking for, and they are more likely to stay on the website longer, interact with more pages, and return to the website in the future. These behaviors signal to search engines that the website is relevant, useful, and valuable to its users.
On the other hand, keyword density, which refers to the number of times a keyword appears on a webpage compared to the total number of words on the page, is a tactic that was once used to try to manipulate search engine rankings. However, search engines have become sophisticated enough to recognize when a website is trying to manipulate its rankings through keyword stuffing, and will penalize a website for this behavior.
In summary, search engines prioritize user experience over keyword optimization because it is in line with their goal of providing the most relevant and useful results to users. Websites that have good UX are naturally seen as more relevant and valuable by search engines, which will boost their search engine rankings. While keyword density is not irrelevant, it should not be the main focus of a website’s SEO strategy. Instead, focus on creating a website that is user-friendly, easy to navigate, and provides valuable information.